Can't say I was sold with the target market mostly because the sales problem becomes orders of magnitude harder
My thought regarding indie games were successful ones though. Something like Celeste or Balatro.
I pay for games because it's convenient. Most DRM is decidedly inconvenient for me, especially Denuvo-tier DRM. The end result is that if there's DRM, I'm more likely to pirate it or not play it if there's no crack.
How's denuvo "inconvenient"? For the overwhelming majority of people, it just works and they don't even know it's there.
One situation it regularly fails is with no internet connection. You download a game on your steam deck, get on the plane, and then it refuses to launch. You can prime it by loading the game while connected, but every now and then it randomly unauthorises itself leading you to regularly get stuck in this situation.