And then they all go out of business, since models cost a fortune to build, and their fan club is left staring at their computers trying to remember how to do anything without getting it served on a silver plate.
Investors pouring money, its probably impossible to go out of business, at least for the big ones, until investors realise this is wrong hill to die on.
Which they will eventually; so the point stands, no matter how unpopular with the AI excusers out there.
I expect they don't go out of business: at worst they don't start their next training run quite as aggressively and instead let their new very good model be profitable for a minute
Many many companies are currently thrilled to pay the current model prices for no performance improvement for 2-3 years
We still have so many features to build on top of current capabilities