Podman is the easy go-to for companies that don't like how Docker Desktop requires a license.
I'm sure Apple will try to push their own version of Docker but I'm not sure if they'll be able to win over any Docker Desktop businesses unless their tool also works on other operating systems.
On Windows it is Rancher Desktop that tends to be used, especially since podman only of late started making an easy GUI offering.
Sadly all of them are Electron based.
Most of my coworkers on Windows use none of these desktop applications, there's very little value in their features if you're already using WSL2 and the docker integration of your favorite IDE.
You're missing the fact that "docker desktop" actually provides the docker daemon as well as a GUI. There are alternatives for both Mac and Windows, but I'd wager that many people use "docker desktop" just for the ability to run docker containers from the cli.
Windows and macOS are specifically not the same here.
WSL2 provides everything you need to install the docker daemon and CLI, and the VS Code extension gives you a pretty decent GUI, there's no need for anything else really.
Well, it depends if people have a background as Windows developers, or UNIX refugees on Windows.