The CLI from the press release/WWDC session is at https://github.com/apple/container which I think is what many like myself would be interested in. I was hoping this'd be shipped with the newest Xcode Beta but that doesn't seem to be the case. Prebuilt packages are missing at the moment but they are working on it: https://github.com/apple/container/issues/54
Seems prebuilt packages were released exactly one minute after your comment: https://github.com/apple/container/releases/tag/0.1.0