Companies gotta show increasing profit.
Once the market is saturated, you can't rely on selling more devices, even at lower prices. Companies have to turn to extracting more money from existing customers, like subscriptions and services.
That's not why. It's because Moore's Law died. Same reason we need 10x compute for each 2x performance increase from LLMs.
Where's GPT5 anyway? Isn't that supposed to be out by now? Sorry, that's not super relevant..