> In a world where AI is the front door to commerce and discovery, the question for marketers is: Will the model remember you?
So the question for marketers is: how do you get into the model. And once you are in, how do you outperform others that are in the model too?
Maybe content marketing ins’t dead after all. Just the readers have shifted and now you write for LLMs. They will be trained on your articles, to summarize them for LLM readers (aka humans).