Unlike classic search, which got worse over time due to SEO gamings, AI search might actually improve with scale. If LLMs are trained on real internet discussions (Reddit, forums, reviews), and your product consistently gets called out as bad, the model will eventually reflect that. The pressure shifts from optimizing content to improving the product itself.
I looked into GEO a bit. One of the things I've noticed is that you need to actually optimize for the idea "as if you're talking to a person" and that's because LLMs semantically understand what topics are about. Search engines typically don't, not at that level at least.
Reddit data is already super corrupted with marketers and bot accounts. Why I use https://thegigabrain.com to filter thru the bs on reddit.