It has a similar vibe to the BASIC I was starting with at around 10-11 years old. When I first saw this, I was thinking it could be a good first language for someone who is actually eager to learn more, but doesn't need to be exposed to the realities of the IT world.
I made a somewhat similar project for My daughter when she was 8 or 9 y.o. It was a turtle that has to turn instead of using absolute coordinates like in this article.