They're also littering the London tube system with ads - there's definitely been a lottery win or a series A.
They were one of the earliest to adopt bitcoin and monero payments--if they didn't convert all those payments immediately to cash, they're probably sitting pretty right now.
They also have a partnership with Tailscale that can't be undersold.
I'm not sure how much it adds to their bottom line for each sale, but my corp was using the Mullvad VPN addition to tailscale to do global testing by our developers.
IE; "is something blocked, do we detect GEOIP properly" etc;
The Tailscale integration is super handy while traveling. One app to access my home server and my home region.
> there's definitely been a lottery win or a series A
We have neither won the lottery nor taken on outside investment. We've been growing for years, and we've reached a point where we can afford campaigns like this. It is an interesting experiment by our marketing team. Still, I think people on HN overestimate the cost of campaigns like this.
Now’s a good time since the online safety bill kicks in towards end of July.
UK use of VPN’a outside the office/work environment is gonna skyrocket.