> I don't agree with the author either. If anything Google's material themes have become the defacto trend setter for a while now
Well, yes. Right now that's the trend. The author is saying that he's seeing a change now that indicates the coming end to that trend, not that the trend itself has ended.
FTFA:
> It’s always hard to pinpoint when a paradigm shift happens. Usually, you only recognize it in hindsight.
I don't read that as "The trend has ended", I read that as "In the future (i.e. hindsight) we are going to see these events as the beginning of a new trend".
Whether or not I agree with his position, to me, that is what he is saying.
Oh OK. We can see with foresight, that in hindsight, we will see these things happening now that are currently imperceptible.
> Oh OK. We can see with foresight, that in hindsight, we will see these things happening now that are currently imperceptible.
Let me rephrase - the author is presenting speculation as ... speculation.
This is why I say that, even if I disagree, I don't see the harm in this sort of speculation.