Is it connected with an organization? I don't see any evidence of that in the About page or anywhere else. The donations page says to find a local wildlife sanctuary and donate to that, then links out to two options if you really can't find one of your own. But I see no evidence that it's associated with either one of those entities it links to.
Good catch! I saw the “donate” link and assumed whoever made the site was using it for funding. All the better!